Some restaurants create a dedicated menu others come up with new happy hour ideas every day to give guests a reason to come back. It’s particularly effective if you want to attract an after-work crowd drink specials can bring in professionals who are looking to wind down at the end of a long day.Īs an extra incentive, many restaurants offer free cocktail-hour finger foods or deals on appetizers to tide customers over until dinner. The point of a happy hour is to boost revenue during the slow period between lunch and dinner. Weekend happy hours might start as early as 2 p.m. The exact times vary by establishment and day of the week but usually fall somewhere between 4 p.m. Happy hour is a period of time - usually, 2-3 hours in the late afternoon or early evening - when bars and restaurants offer discounted alcoholic drinks and appetizers. This classic afternoon event tends to attract groups, which boosts order value and introduces a wide range of diners to your restaurant. When you’re looking for ways to maximize restaurant revenue, happy hour is a cost-effective option - you can start with just a few fun menu ideas and your regularly scheduled staff. Whether you offer a nice selection of wines or are known for your fun cocktails, featuring happy hour discounts is a sure way to get more customers to place an order. As most people have returned to in-person activities, the demand for happy hour has risen. There’s nothing like kicking back and relaxing with a cheap drink after a hard day’s work.
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